Total Attendance: 40,000
Opening Date: May 20, 2011
vitaminwater uncapped LIVE
Sponsors: vitaminwater, Art Whino, Living Social, Anheuser Busch, Fader, Discovery Channel
In May of 2011 BYT and vitaminwater created “uncapped LIVE”, a massive month long pop-up art show, live entertainment venue, wi-fi lounge, and dance club. The 20,000 sq ft former office building on 14th and Florida was turned into a multi-sensory entertainment complex featuring different events every day of the week such as dance contests, stand up comedy, live bands, art seminars, film screenings, theater, DJ nights, and more. BYT planned, produced, and ran the successful project from top to bottom for vitaminwater, which allowed them to give out 30,000 samples of product, provided thousands of event branded photos, and garnered more press than any previous event in the city.
“more than just a blog, the curators of cool at BYT have staked their claim in the DC events scene and are quickly becoming a destination for brands and sponsors to create content, connect with consumers, and generate impressions amongst DC’s emerging creative class”
-Kevin Burke, Regional Marketing Manager, Coca-Cola